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Storybrand Builder

skill: storybrand-builder title: CGH Injury Lawyers, SB7 BrandScript and One-Liner oneLiner: A full StoryBrand SB7 BrandScript for a Denver personal injury firm, with the injured accident victim cast as the hero and CGH as the guide who hands them a plan. client: CGH Injury Lawyers

What it produced for CGH Injury Lawyers

Applied the SB7 framework to CGH (Cheney Galluzzi and Howard, LLC), a Denver personal injury firm. The customer is the hero, CGH is the guide. Authority claims are grounded only in facts present in the CGH source material (Denver firm, RiNo / Five Points office at 2701 Lawrence St, contingency model, "no fee unless we win"). No settlement averages, no superlatives, no outcome promises, per the YMYL claims ledger and Colorado attorney advertising rules (CRPC 7.1 and 7.2).

The customer (the hero)

The ONE customer: a Denver-area adult who was just injured in a crash (car, truck, or motorcycle) that was not their fault, or a close family member acting for them. What they want: to get medical bills and lost income covered and to be treated fairly, without being out-lawyered by an insurance company.

The BrandScript (all 7 slots filled)

A [CHARACTER]:  An injured Denver accident victim
Has a [PROBLEM]: Mounting medical bills and lost wages after a crash that was not
                 their fault, and an insurance company already working to pay as
                 little as possible
And meets a [GUIDE]: CGH Injury Lawyers (Cheney Galluzzi and Howard), a Denver
                     personal injury firm
Who gives them a [PLAN]: Free case review, build the claim, recover compensation
And calls them to [ACTION]: Direct, call for a free case review; transitional, read
                            what your Colorado injury claim could involve
That results in [SUCCESS]: Bills and lost income addressed, the claim handled by
                           their lawyer instead of by them, and the space to focus
                           on recovery
And helps them avoid [FAILURE]: Accepting a lowball insurance offer, missing the
                                Colorado filing deadline, and paying out of pocket
                                for someone else's negligence

Problem on all three levels

  • External (the tangible problem): they are hurt, bills are arriving, they cannot work, and the at-fault driver's insurer is calling for a recorded statement.
  • Internal (how it makes them feel): anxious about money, overwhelmed by the process, and worried they will say the wrong thing and get less than they need.
  • Philosophical (why it is wrong): a person hurt by someone else's negligence should not have to fight an insurance company alone to get their losses covered. The system should not reward whoever has the better lawyers, so the injured person should have a strong one too.

Villain (personified): the insurance company's lowball offer and the clock running out on the Colorado statute of limitations (C.R.S. 13-80-101). Both are concrete things to defeat.

Guide (empathy plus authority)

  • Empathy: "We know that after a serious crash you are dealing with pain, bills, and an insurance company that is not on your side. You should be focused on healing, not on fighting a claim."
  • Authority (grounded only in confirmed facts): a Denver personal injury firm, attorneys licensed to practice in Colorado, local office in Denver's RiNo / Five Points area, and a contingency model so there is no upfront cost to the client. Note for the build: any "best," "top-rated," "award-winning," or specific case-result claim must be pulled from a third-party verified source with a current year and carry the "prior results do not guarantee similar outcomes" disclaimer, or it does not ship (YMYL ledger). Empathy and the no-upfront-cost structure carry the authority here without a superlative.

Plan (3 steps, process plan plus agreement plan)

Process plan:

  1. Free case review. Tell us what happened, at no cost and no obligation.
  2. We build your claim. We gather the evidence, handle the insurance company, and document your losses.
  3. We pursue your compensation. We work to recover what your injuries and losses are worth under Colorado law.

Agreement plan (the promises that remove fear):

  • You pay nothing upfront. Our fee comes from the recovery, only if we win or collect (the "if we win" qualifier is required for CRPC 7.1 compliance).
  • You deal with your lawyer, not with the insurance adjuster.
  • Your first conversation is free and confidential.

Call to action

  • Direct CTA: "Call CGH for a free case review." (also: "Get your free case review")
  • Transitional CTA: "Read what a Colorado injury claim could involve" (links to the outer-section articles: what to do after a crash, how Colorado comparative negligence works, the filing deadline). Low-risk next step for the not-yet-ready victim still researching.

Success (the after-state, concrete and visual)

Their medical bills and lost wages are addressed through the claim. They have a Denver lawyer carrying the fight, so the insurance calls go to the firm, not to them. They get to put their attention back on recovering and on their family, with the claim moving forward and the deadline protected.

Failure (the stakes, used sparingly)

They take the insurer's first offer, sign away the claim, and later find it did not cover ongoing treatment or future lost income. Or the Colorado filing deadline passes and the right to recover is gone. Either way they pay, out of their own pocket, for an injury someone else caused.

The one-liner

Structure: customer problem plus solution plus success result.

Most Denver accident victims face a pile of medical bills and an insurance company built to pay them as little as possible. CGH Injury Lawyers handles your injury claim on a no-fee-unless-we-win basis, so you can focus on healing while we fight to recover what you are owed.

Grunt test check: who it is for (a Denver accident victim), what they get (their injury claim handled, no upfront fee), and what to do next (implied: call for the free review). Passes.

Short hero variant for the homepage above the fold:

Injured in a Denver accident? You focus on healing. We fight the insurance company. Free case review, no fee unless we win.

Where this feeds

The BrandScript feeds the homepage hero and CTA hierarchy (see the local-ux-patterns output for the same client), the geo money-page copy (/denver/car-accident-lawyer/, /denver/truck-accident-lawyer/), and the ad messaging on the flagship Denver terms. Every line keeps the injured victim as the hero and CGH as the guide. Every authority and outcome claim still routes through the YMYL claims ledger before publishing.